100+ Instagram Captions For Your Product Launch [2022] - Starter Story (2024)

Instagram captions, while frequently overlooked, are a powerful tool that may make or break your post.

Great Instagram captions have the power to offer even more insight to the post, potentially boosting engagement, bio visits, and click-throughs.

A product launch is when you formally introduce your product to the world. It can be either a new or existing product and frequently has a digital element. Product launching on social media, especially Instagram, can help put your business on the map, and catchy captions can hit a nerve to your target audience and create an explosion of interest.

In this article, we've provided you with Product Launch Instagram caption ideas for your Product Launch. Additionally, we walk you through the 5 easy-to-follow tips on how to create a great Instagram caption.

Here they are:

Editors Recommendation:

Once you find a great Instagram caption, there are a few key tactics to keep in mind:

1. Pick the best performing hashtags to use with your post
2. Pick the right time of the day to post (to maximize engagement)
3. Consider scheduling your posts in advance (for consistency & to save you tons of time)

Additionally, have a look at your competitor's Instagram pages: which posts generate the most engagement for them? How often do they post, and is their follower count growing?

There are loads of tools that can help you with this - SEMRush is our personal favorite. Use their tools to schedule posts in advance, spy on competitors, and get personalized content ideas. Unlock a 14-day free trial here.

Mystery Product Launch Instagram Captions

• New arrival! Find It on our website.
• We’re launching something HUGE on Monday and we’ll be giving away free stuff every day this week. Don’t miss out!
• Introducing THIS NEW COLLECTION. Intricate design details meet unparalleled quality. Check on our website now.
• The new must-have product is finally here!
• Unbox this, in stores soon! #hairgoals
• This is the most highly requested product to date. We are excited and proud to announce the launch of our premier line!
• We’re thrilled to be launching new products, keeping one of our most popular items, and showing off our new branding all in one post!
• We’re so excited that after many hours of hard work, we are finally live! #CheckOutOurNewProduct #ProductLaunch
• Take a peek at the things you've never seen before. #happysockday #beawesome
• A soft launch is like sneaking an appetizer before dinner. We're excited for you to try our new item!
• New stuff you'll love is on the way!!
• Guess what we’ve been working on
• What is the best-kept secret of Hollywood’s greatest stars? New product coming soon.
• New launch, new you!
• COMING SOON: The coolest thing you have ever seen. Be the first to know.
• The game-changer is in! It will change how you view the world and how others view you.
• New Product is on its way!! Let the guessing games begin!
• You think you know, but you don't. #newproductmystery
• Get ready for an experience like nothing you’ve ever seen or felt. Something amazing has arrived.
• This caption will be revealed at midnight tonight #Productlaunch #newproduct
• There's something new coming. And it's going to blow your mind.
• We’ve been keeping a secret. Can you guess what it is? #newproduct
• Turning your world upside down. #ProductLaunch
• You have no idea what’s coming. It will be bigger, better, and faster than you can imagine.
• There’s a new product in town. Keep your eyes peeled
• Shhhhh... I can't reveal much, but it's going to be a BIG one.

Exciting Product Launch Instagram Captions

• It's here! We've innovated the way you wear lipstick and gloss. Our new (product) is a no-fuss formula that glides on color as easily as it glides on moisture. Available in 8 shades
• We're thrilled to announce the launch of our new and improved website!
• We're thrilled to introduce our new product called ((product name)), which gives the deep ((short product benefits)).
• We're super excited to launch our new and improved website. Check out the new unlimited plans!
• Celebrate with us - our first shoes designed in-house are live!
• For those who need a little extra push, our new product is ready to assist
• Tackle your inbox and stay on top of your game with the new ((product)), now on MacOS.
• Introducing the latest in tech wear! This shirt is water-resistant, wrinkle-resistant, AND fits like a glove.
• The ((product)) is here. Discover the new way to do more of what you love without limits.
• Beach, please! It’s officially summer and we are celebrating with the launch of our swim line You can now shop _________ in-store at ____ or online.
• Be bold, be brave & make a statement with our latest lipstick drop.
• We’re over the moon excited to announce our new line of all-natural skincare products that are sustainably sourced, cruelty-free, and most importantly, effective.
• Introducing something new from [Brand name]. Your favorite brand just got a whole lot bigger, softer, and easier to use.
• Our new cosmetic shades are here! Bolder. Brighter. 100% Vegan.
• A new level has been unlocked in your pursuit of grooming greatness: ((product name)) by (business name)). It’s the ultimate toolkit for creating a bearded masterpiece.
• Let your adventures begin with our new line of backpacks. Explore, learn and experience the world around you!
• You asked we delivered. Introducing an all-new product series that’s ready for whatever life throws your way.
• Introducing a new ((home appliance)) that sets the tone for your home.
• The new summer scents are here! Let's get carried away by the fragrance of lovers.
• The new ((product)) is here. Go beyond what you thought possible with our snazziest, most advanced ((product line)) yet.
• It’s the perfect time to bring in the boldest and brightest lips! Our new range of lipsticks is here!
• Introducing ((product name)) - The first haircare line to launch personalized hair sets, based on your hair profile
• New, exciting, and a little bit intimidating. We’re proud to introduce the next level of boot design.
• We couldn't be more excited about the launch of our new fragrance: ((product name))! It's disruptive, rebellious, and gorgeous—just like you.
• This is no ordinary watch. Introducing the new Samsung Galaxy Watch. #DoWhatYouCant
• What's in our new lip stain? Only the best, baby. It’s bold, vegan, and cruelty-free. And it will become your new favorite accessory.

Announcement Product Launch Instagram Captions

• Super excited to announce the launch of our brand new product line. Stay tuned for more details on where and how to get your hands on it!
• We're excited to announce, our new product, is launching next week!
• Your go-to workout companion is almost ready to be pushed to the limit. This new smartwatch is COMING SOON so you can keep moving while keeping connected.
• New product launch in 2 days!!! Our team has been working so hard for months, and we are so excited to finally introduce the new product.
• Hi Guys, We are proud to announce our new product (name of the product) will be launched on 05-2022. Stay tuned!!
• We saved the best for last. This month, we’re excited to announce the launch of our newest product line
• We are launching our new product and we are so excited to get it to you!!! Pre-orders open tomorrow!
• We've been working on a little something we hope you'll love. A new app is coming soon, so stay tuned!
• Tomorrow is the day. We’re launching the new Collection and it’s changing the game. #newfaceofbeauty
• We’re launching a brand new product. It’s so good, we’re tempted to keep it a secret. But we can’t! - We’re super excited and we hope you are too. Stay tuned for more information on how you can be the first to try our latest creation.
• Be bold, be innovative, and be the first to experience new luxury - coming soon!
• The secret's out. Tune in to our Instagram tomorrow at 7 pm EST!
• Launching and Landing in (location) this coming (date)
• Thursday,((date)). Mark your calendars for our product launch and you won't be disappointed.
• Launching new products on the XXth of April. Stay tuned to our story and be a part of #[brandname]Fam!
• We’re excited to announce our new cookware line, available at stores this fall! Stay tuned for more details and in the meantime, keep cooking.
• Get ready to be the envy of the office with our new collection, coming soon.
• Shoutout to all the hustling, hardworking babes out there. Launching this weekend! Don't miss this out, this is for you. #YouGotThis
• Sweet summertime, you’re here! We’re launching our new #summer skin care products next week
• We’re droppin’ the coolest new product on the 12th. Be ready to click “add to cart” because you know it’s about to sell out.
• Sneak peek! We're cooking up something new for you. Stay tuned for the full reveal coming next week!
• What do you get when your favorite makeup is combined with the latest technology? The best of both worlds—and our ((cosmetic product)). Coming 4/15
• Let the countdown begin, new product launches this Tuesday at 10 a.m. EST.
• Our new and improved site launches this weekend. We’re so excited to share it with you!
• Dare to be bold? We’re making that a little easier with our new line that’s debuting this month.

Call-to-Action Product Launch Instagram Captions

• We're excited to share that our newest ((product)) has just launched. Try it now!
• This time, we have something new! We present to you our amazing new product, what's that? Click the bio NOW
• Our new limited edition products just landed and this is our favorite yet. Like a sunset in the desert, these sunsets are gorgeous and bound to sell out quickly. Head to your nearest location ASAP and call for curbside pick up.
• A good night's sleep can make all the difference. Our new collection, ((product)), is now available! Try it now!
• Introducing [product]! We’re so excited to launch this new product, we want to give all current members a [discount] discount when they sign up today!
• We’re so excited to launch our new product! Follow us to learn more!
• The new ultra-shine formula is launching today. Head over to our Instagram stories for swatches
• The wait is over. Introducing the ((product)). Learn more by clicking the bio link
• We have updated our product to make it even better. Click the bio link to check out our new and improved ((product)).
• We’ve heard your requests and are excited to announce the launch of our all-new product line! Click the bio link for more
• We’re launching our new product on May 1! Follow us to get the latest updates and exclusive offers!
• New product alert: #ProductName is here. Get yours now at LinkInBio
• Make a statement in these bold new frames. Shop now!
• Take your style to the next level with our new line of statement earrings. Use code PHOTO15 for 15% off!
• It's launch day! Click the link in our bio to try out the new Cold Brew Toffee
• Introducing the new # productname! We’re so excited to finally show it to you. If you wanna get your hands on this new baby, click the bio link and use code ((code)) at checkout!
• Don't hold back. Shop the new color collection now!
• TODAY IS THE DAY! Our first-ever mascara is officially here. Click the link in the bio to shop.
• Fall in love with our new product. Test one out now before they run out.
• Want to be the first to try our new #blossomscrub? Click the link in bio for more info
• Keep your bedroom organized with our new summer bedding collection. Shop now via the link in bio!
• Product launching day! The first 100 people to click the link and sign up in our bio will get a free pair!
• A lot of the statement shoes out there want to make a statement. Our new sandals let you do that AND go all day in comfort. Check them out!
• It’s time for a new you – with our new product! Sign up for early access now.
• It's finally here! Go get it before it sells out.
• This is not a drill! We've launched our new body care line, and you can't afford to miss out. Get yours before it's too late.

5 Tips For Creating A Great Instagram Caption

1. Write several drafts first

Make at least three different Instagram caption drafts.

This will allow you to edit, proofread, and compare your captions side by side to see which one has the most effect.

Your first draft will almost never be selected as the best option, which is why you should set aside enough time to write several.

2. Front-load the most important information

The 2,200-characters limit for Instagram captions is mostly a formality. However, it's worth noting that ig captions are cut off in users’ feeds to around 140 characters.

This doesn't mean you must make your insta captions extremely short so people can see everything without clicking "more."

Instead, frontload your captions with the most important sentence or calls-to-action, and save any @mentions, hashtags, or other unimportant information for the end.

3. Include a strong call to action

The most effective way to maximize the possibility for your Instagram post to get shared and improve engagement is to include a call to action in the captions.

Instead of passively scrolling through, you should use action verbs to encourage people to take action.

Here are some exåmples:

• Visit the link in bio to learn more
• Share your experience in the comments
• Enter by liking this photo and signing up for our monthly newsletter

4. Limit yourself to 3-4 hashtags

A hashtag on Instagram works the same way it does on Twitter and Facebook: it unites the conversations of many users into a single stream.

Anyone who searches for that hashtag on Instagram may see your Insta post if your account is public.

However, you should use hashtags sparingly. As a means to get more followers, some Instagram users add a string of searchable hashtags.

Too many hashtags can come off spammy to your existing followers. Limit yourself to three or four hashtags at most.

5. Use emojis and have fun with them.

Add some emojis to spice up your insta captions and make them more appealing.

Emojis added at the end of sentences or paragraphs may act as "bookends," visually breaking up long strings of text.

You can also use emojis to encourage readers to take action, such as clicking the link in the bio.

If you're going to use emojis, make sure they match your tone of voice and identity. You don't want to use too many emojis at once, particularly in the same caption.

Final Thoughts

Good Instagram captions take your content to new heights.

Remember not to rush your copywriting and to evaluate the success of your efforts so that you can use objective benchmarks to figure out what works.

Your content will go far if you combine a beautiful photo with a great Instagram caption.

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