8 Best Financial Advisors in Atlanta, Georgia for 2024 • Benzinga (2024)

Atlanta is home to numerous financial advisors and firms. Choosing the right financial advisor for your unique situation out of hundreds of options can be a difficult task. Benzinga researched thousands of financial advisors Atlanta, Georgia area to come up with the best in Atlanta for your needs.

Best Financial Advisors in Atlanta:

• Best for Fiduciary Financial Planning: Wealth and Pension Services Group
• Best Robo-Advisor: M1 Finance
• Best for Tax-Inclusive Solutions: PeachCap Tax and Advisory
• Best for Custom Wealth Management Solutions:
• Best Portfolio Analysis: Personal Capital
• Best for Higher-Value Investors: ZWJ Investment Counsel
• Best for Personalized Financial Needs: IFG Advisory

Best for Fiduciary Financial Planning: Wealth and Pension Services Group

As the name suggests, the Wealth and Pension Services Group primarily focuses on providing wealth and retirement planning services. As a team of registered investment advisors, its team has a legal duty to put your financial interests first.

Its fee-only structure ensures that you’ll receive the most unbiased advice possible. Individuals and estates make up the bulk of Wealth and Pension Services’ clientele. Its financial planners and advisors might be right for you if you’re looking for wealth or fund management for a flat percentage fee. There’s no account minimum for wealth management service accounts.

Best Robo-Advisor: M1 Finance

M1 Finance doubles up as a hybrid robo-advisor and brokerage firm. This unique money management platform, available on Google Play and the Apple App Store, lets you enjoy the freedom to grow, invest and optimize your money.

M1 stands out for its signature “pie-investing” fund allocation strategy that lets you choose from 1 of its 80 expert portfolio allocations, or pies, which comprise a mix of ETFs and stocks. It also offers a fractional share option that lets you buy major ETFs and stocks with as little as $1 in your account.

Finance education is also comprehensive — it offers precreated expert portfolios, an education center with lots of articles and videos as well as platform education videos.

M1’s platform is free to use and doesn’t charge commissions or markups on trades. The minimum account size is $100 for taxable accounts and $500 for retirement accounts.

Best for Tax-Inclusive Solutions: PeachCap Tax and Advisory

PeachCap Tax and Advisory is a financial planner in Atlanta focused on offering a tax-inclusive solution so business owners can manage their assets and cash flow. In addition to wealth management and financial planning services, it also offers a comprehensive range of accounting and tax consideration services.

Its investing and tax teams work together to increase your asset holdings while minimizing tax considerations. If you’re self-employed or a business owner looking for a solution to your personal and professional money management, PeachCap is a good choice. There’s no account minimum required to begin investing.

Best for Custom Wealth Management Solutions: Eads & Heald Wealth Management

Eads & Heald is a boutique wealth management service and one of the top financial advisors for investors looking for active assistance in managing investment portfolios. When you sign up for asset or wealth management through Eads & Heald, you sign over power of attorney to your personal investment advisor.

This allows your investment advisor to buy and sell assets on your behalf while keeping your investments secure in a brokerage account of your choice. The minimum account balance required to begin with Eads & Heald is typically $250,000. Its services are best suited for investors looking for a hands-off solution to wealth and investment management.

Best Portfolio Analysis: Personal Capital

Personal Capital promises a personalized approach to your portfolio with its Personal Strategy® — a multi-asset class portfolio built with individual ETFs and stocks managed for you. It comes in 2 versions: the wealth management service and free financial dashboard.

To get started, you’ll need to link your financial account to the platform’s financial dashboard, after which you will enjoy a range of capabilities including cash flow analyzer, budgeting, retirement planner, 401(k) analyzer and a personal advisor.

Personal Capital is also getting into the banking game with its Personal Capital Cash™ account, which offers an annual percentage yield (APY) of 0.05% — with no limits on the number of withdrawals or deposits. A $100,000 minimum account balance is required to qualify for a managed portfolio.

Best for Higher-Value Investors: ZWJ Investment Counsel

ZWJ is an investment management company primarily focused on building portfolios for high net-worth individuals with a large total asset balance. Its services are generally reserved to higher-value investors. ZWJ’s investment philosophy revolves around the idea of long-term dividend returns and small, incremental increases in value.

Unlike competitors, ZWJ’s team won’t invest your money in mutual funds, instead focusing on choosing individual companies that have proven track records of debt management, dividend production and profits. ZWJ is one of the best financial advisors for investors looking for hand-selected securities chosen by a team of experts instead of generalized fund investing.

Best for Personalized Financial Needs: IFG Advisory

IFG Advisory is a group of registered investment advisors and financial planners working together to provide a diverse range of investing advice depending on your needs. When you begin working with IFG, you’ll share a bit about your financial and personal goals, as well as your income and current assets under management.

From there, IFG will coordinate your personal investing and financial planning needs with an advisor who fits your expectations and vision. Your advisor will draw up a comprehensive financial plan on your behalf, go over it with you at your next appointment and put your personal plan into action. There’s no minimum account balance required to begin with IFG.

Choose the Right Financial Advisors in Atlanta, Georgia

Financial matters are complex, the amount of financial information available is infinite and getting started may be intimidating. Searching for a good financial advisor is a good first step. As you perform background checks, weigh in on a few comparisons based on your preferred type of advisor — fee-only, fee-based or commission-based, how much assistance you need, credentials and experience. The advisor you ultimately choose should help you safeguard your financial future.
If you’re new to working with financial advisors In Atlanta, Georgia, track record and reputation can help you make the right assessment.

Frequently Asked Questions

Methodology

To determine the top financial advisors in Atlanta, we pored through all SEC-registered advisory firms who have an office in Atlanta. We winnowed the list by only including advisors that are registered fiduciaries, have no past disclosures and have minimal personal conflicts of interest. To further break down the list to the true top advisors in the area, we gave weight to advisors that offer both investment management and planning, have no conflicts of interest, have offices in multiple states, have a wrap fee program and over $50 million in assets under management.