It’s hard to imagineSubwaywithout Five DollarFootlongs, but it was just 2008 (almost 35 years after the brand began franchising) when the sandwich franchise introduced its now-ubiquitous promotion nationwide. A combination of lucky timing and infectiousmarketing made the chain’s sub sandwiches earn a place in the ranks ofAmerica’s top fast food items.
The origin of the $5 footlong sandwich traces back to 2004, when an owner oftwo Subway franchises within the Jackson Memorial hospital in Miami, FLnoticed that sales were slow on weekends. Stuart Frankel began selling foot-long sandwiches for $5 on weekends and saw that sales shot up almostimmediately without him having to sell the subs at a loss. It was perfecttiming: the promotion started just as the economic downturnhit Florida’s economy, and frugal consumers raised his sales volume.The $5 footlong deal became so popular that two other nearby Subway storesstarted offering it.
In another stroke of luck, the $5 footlong sandwich deal grew in popularity atthe same time the nationalSubway franchise was searching for a new adcampaign to replace the decade-old Jared Fogle commercials,as well as competing with otherfast foodchains' dollarmenus. In March 2008, Subway began offering the Five Dollar Footlongs as ashort-term promotion to end in May, but since it was so successful, Subwaymade it a permanent staple of its value menu in one form or another.
The advertising campaign for Subway’s Five Dollar Footlongs wasn’t luck, butsheer campy genius. The first commercials were nonsensical and highly literal,but drilled “$5” and “one foot-long” into customers’ brains. The jingle,“five, five, five dollar foot long…” was an instant hit as the commercialsrepeated the phrase as many times as could be crammed into a thirty secondspot. A lesson in viral marketing: the commercials were so funand catchy that they spawned various internet parodies and fans’ versions. Thepurposely low-brow TV commercials and infectious jingle may have been asinstrumental to the success of Subway as the $5 deal itself.
Client Spotlight: How Griswold Home Care Is Growing Their Brand With Heart
But what goes on inside the minds and hearts of candidates during the process of becoming a franchisee? Today’s we are giving you a rare behind the scenes look at what that journey was like for two new franchisees.
Strategic and Structural Alternatives to Franchising
These are difficult decisions. The solutions are not clear cut from abusiness or from a legal perspective. It is critical that a company in thisposition work with qualified counsel to identify an alternative that will havea reasonable basis for an exemption and still make sense from a strategicperspective. The balance of this chapter will look at the many alternativescurrently being tested by many U.S. and oversees companies. As you can see,the lines of demarcation are not always clear. The differences between manyof these alternatives may in fact be in name only. Some of these concepts aretruly innovative and have not been truly tested by the courts or theregulators. In these borderline cases, a regulatory “no-action” letterprocedure is strongly recommended. Other concepts are not very innovative atall and merely borrow from long-recognized and analogous legal relationshipssuch as chapter affiliation agreements in the non-profit arena or networkaffiliation agreements in radio and television broadcasting.
Sparkling Spaces… Find Your Cleaning Franchise
Cleaning franchises bring messy spaces to marvelous spaces. Owning a cleaning franchise offers a large array of benefits, especially for entrepreneurs entering the business world.
