How the US' Largest Jeweler Is Transforming Itself (2024)

Despite the fact it is the largest jewelry retailer in the U.S. and the largest diamond purveyor in the world, Signet is not a household name like its smaller domestic rival Tiffany & Co.

But consumers are likely familiar with one of its many brands, perhaps because they’ve heard taglines like, “Every kiss begins with Kay,” or, “He went to Jared.”

Signet, in fact, has fairly expansive holdings, operating banners Zales, Banter by Piercing Pagoda, JamesAllen.com, H.Samuel,

How the US' Largest Jeweler Is Transforming Itself (1)

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How the US' Largest Jeweler Is Transforming Itself (2024)

FAQs

Are Zales and Kays owned by the same company? ›

Signet is a publicly-traded company and operates approximately 2,700 stores primarily under the name brands of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, JamesAllen.com, Rocksbox, Peoples Jewellers, H. Samuel and Ernest Jones.

Who owns Jared Jewelry stores? ›

Signet Jewelers owns and operates the companies Blue Nile, Zales, Kay Jewelers, Jared, JamesAllen.com, and others.

Who is the largest diamond retailer in the US? ›

Signet Jewelers, the world's largest retailer of diamond jewelry, which includes KAY Jewelers, Zales, Jared and Banter by Piercing Pagoda, announced...

Is Zales or KAY more expensive? ›

Price Point Comparison

At Kay Jewelers, you can expect entry-level pieces to start at a slightly higher threshold due to their focus on a more personalized shopping experience. On the contrary, Zales might offer a more competitive initial price point, often appealing to cost-conscious consumers.

Is Kay Jewelers ethical? ›

We are leaders in responsible sourcing and champion efforts to foster increasingly transparent and responsibly jewelry supply chains around the world.

Are Jared and KAY the same company? ›

Signet Jewelers Limited is the largest specialty jewelry retailer in the US, UK and Canada. Signet operates approximately 3,600 stores primarily under the name brands of Kay Jewelers, Zales, Jared The Galleria Of Jewelry, H. Samuel, Ernest Jones, Peoples and Banter.

Is Kay Jewelers real diamond? ›

Whether natural or lab-created, all of our diamonds are 100% conflict-free. Each is transformed by our experts, who map, cut, and polish the diamond from its rough form to bring to life the precious stone's unique sparkle, fire, and brilliance.

What was the Jared Jewelers scandal? ›

Jared the Galleria of Jewelry is facing a class action for allegedly overstating diamond weights. Defendant allegedly profited from mislabeled products. Plaintiff seeks disgorgement of defendant's alleged wrongful profits.

Who owns Sam's fine jewelry? ›

Family-owned for 18 years

After Sam Thomas' time in the United States Marine Corps as a Dragon Gunner, he did not know where the world was going to take him. With grueling tests of mental tenacity and physical capacity, Sam knew what it meant to work hard.

Who owns Blue Nile? ›

Blue Nile is an online jewellery retailer founded in 1999. It is based in Seattle, Washington. In February 2017, it became a subsidiary of Bain Capital. In 2022, Blue Nile was acquired by Signet Jewellers.

Can I use my Kay Jewelers card at Zales? ›

Does Kay Jewelers Have a Credit Card? Despite the name, the Kay Jewelers credit card isn't really a credit card: it's actually a retail card. You can use it only at Kay Jewelers locations or online at Kay.com.

Can you take zales jewelry to KAY? ›

Customers who have purchased jewelry from Zales at Crossroads Mall in Fort Dodge will be able take their products to Kay Jewelers to have them serviced, according to a company official.

What's the difference between Zales and Kay Jewelers? ›

Kay primarily targets the “generous sentimentalist,” a romantically-motivated gifting buyer and Zales aims for the “bold statement maker,” the self-purchaser who expresses herself and her style through jewelry. The differentiation is now reflected throughout all touchpoints of the brands.

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